Burger King
Commercial
DIRECTOR
CINEMATOGRAPHER
PROD
CLIENT
YEAR
Francisco Neffe
Ruben Arede
Trix Films
Burger King
2025
Overview
Directed for DAVID MADRID, this campaign marks the launch of MyBK — Burger King Portugal's first loyalty programme. To announce it, the brand enlisted iconic Portuguese singer Quim Barreiros, who created an original song Coroa-te in his signature humorous style, celebrating the rewards of joining the programme. A multimedia campaign that blends entertainment and brand storytelling in a distinctly Portuguese way. As featured in Briefing.
Other works
