Manhãzitos

Overview

Directed for WYcreative, this campaign marks a bold new chapter for Manhãzitos — Manda o teu melhor. Built around a fresh brand identity with a new mascot, logo and packaging, the film takes the shape of a vibrant music video full of rhythm, colour and attitude, aimed at a younger audience and designed to signal a clear break from how the brand had communicated before. As featured in Briefing.